FinzBooks is what happens when a working CA and a fintech team agree that Tally was good for its time, Zoho is fine if you want generic, and India deserves better than both.
In 2024, Anika Shah was managing 47 client books on TallyPrime, three pirated copies of Excel, and a WhatsApp group that messaged her at 11pm on the 19th of every month asking for the 3B.
Gigi Kumar was at Razorpay watching merchants close their books with the same spreadsheet workflow they used in 2017 — except now the merchants were on Amazon and the settlements had eight types of fees nobody could explain.
They started FinzBooks with one question: what would an Indian accounting tool look like if you took GST seriously, treated AI as substrate not garnish, and respected the CA as the customer, not the user manual?
Twenty-two months in, we're seven people in Bangalore, hosted in Mumbai, used by 1,400+ SMBs and CA firms, and quietly closing books faster than anything else in the market. We're not for everyone — yet. We're for the ones who looked at their existing tool and thought, "this is fine, but is this really the best we can do?"
Four ideas that show up in every product decision. They started as arguments, became posters, now they're how we hire.
Confidence scores, not vibes. We show you what we don't know. Auto-post is the easy demo; the hard work is making review take ten seconds.
GST, FY, branch series, place-of-supply, CGST Rule 46 — these aren't features bolted on top of a US accounting tool. They're the substrate.
Every entry has provenance. Source doc, confidence at posting, who reviewed. Your CA shouldn't have to take your word for anything.
We pick boring tech for the rails (Postgres, Mumbai AWS, double-entry) so we can be bold at the surface (AI, agentic close, multi-org).
Seven of us in Bangalore, plus three remote in Mumbai and Pune. Backed by founders of Razorpay, Postman and a few angels who don't want their names on a page.
Earlier shipped finance products at Razorpay and LegisNexa. Built FinzBooks because no Indian SMB tool understood GST the way a CA needs it to.
Practicing CA for 12 years across 80+ client books. Designed the GSTR engine, period-close logic and FY-scoped tax module.
Distributed systems at Flipkart, then a fintech YC company. Owns the AI extraction pipeline and the multi-tenant architecture.
Came from Postman. Believes accounting software earned its bad reputation, and we don't have to repeat it.
Grew Vyapar from 1M to 10M users. Joined FinzBooks because the next ten million users need a tool that grows with them.
Onboarded over 800 CAs across two finance products. Runs migration and partner success at FinzBooks.
We're hiring engineers (Go, TypeScript, ML), a designer, and a CA for product partnership. Bangalore-based, with remote-friendly defaults.
14-day free trial, no credit card. Migration from Tally or Zoho is on us.